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Digital integration keys in Asean

Southeast Asia can be a poster child for digital integration but it needs both top-down and bottom-up momentum for that to happen. It also requires regional leadership. Can Thailand play that role? Southeast Asia’s digital economy was worth US$31 billion in 2015, and is forecast to grow to $200 billion by 2025. But this figure […]

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Thailand: Marketing report explores digital spending on ads

Data-driven performance marketing company, Heroleads, recently released a report on Southeast Asia and Thailand’s digital transformation that also forecast the most influential trends likely to impact local and international businesses across Thailand in the coming years. Heroleads highlighted the growth of mobile ad spending, which accounts for over 51 per cent of the total digital […]

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Thailand: Ministry postpones levy on foreign visitors

The Tourism and Sports Ministry has decided to delay plans to collect a tourism levy from foreign visitors. Last Wednesday, permanent tourism secretary Chote Trachu said the levy could result in psychological deterrence among foreign visitors and further harm the stagnant sector. In May, Mr Chote announced that the ministry had studied the feasibility of […]

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