Thailand
Thailand: Blockchain tops business trend survey
About a third of Thai executives say blockchain will be the most important new technology for their business over the next three years, according to a survey by Accenture.
Nontawat Poomchusri, country managing director and financial services lead of Accenture Thailand, said the executives ranked which DARQ (distributed ledger technology, artificial intelligence (AI), extended reality and quantum computing) technologies will have the greatest impact on their organisation over the next three years, with distributed ledgers/blockchain topping the list at 35%, followed by AI (32%), extended reality (20%) and quantum computing (12%).
He explained business is already in a “post-digital” world where digital is no longer a comparative advantage — it’s now the price of admission. Successful Thai businesses will take advantage of the new set of technologies but prioritise trust, responsibility, privacy and security. Moreover, the emerging post-digital world provides new opportunities for businesses to deliver personalised realities and experiences.
The report showed 95% Thai executives are already experimenting with one or more DARQ technologies and 90% agree digital demographics give their organisation a new way to identify market opportunities for unmet customer needs.
Similarly, 95% believe consumers’ digital demographics (as opposed to traditional demographics) are increasingly becoming a more powerful way to understand their organisation’s customers.
Of the executives, 95% agree integration of customisation and real-time delivery is the next big wave of competitive advantage, while 95% say that 5G will revolutionise their industry.
Accenture Research conducted the global online survey based on 6,672 business and IT executives that were C-level executives and directors at companies across 27 countries and 20 industries, with the majority having annual revenues greater than US$6 billion.
A full 79% of those surveyed said digital technologies — specifically social, mobile, analytics and cloud — have moved beyond adoption silos to become part of the core technology foundation for their organisation. Executives agreed the pace of innovation in their organisations has accelerated over the past three years because of emerging technologies.
Some 60 respondents were from Thailand, from the fields of banking (8), industrial equipment (8), insurance (8), utilities (8), public service (not including education) (7), retail (7), telecommunications (7) and consumer goods and services (7).
Mr Nontawat said the survey highlighted the ways organisations must use new technologies to innovate in their business and personalise experiences for their customers and employees. Leaders must recognise trust and responsibility are not just buzzwords but critical enablers of their success.
Source: https://www.bangkokpost.com/business/news/1669492/blockchain-tops-business-trend-survey