Thailand
Indonesia: B2B marketplace Ralali lures SMEs to embrace e-commerce
B2B marketplace Ralali is offering a number of incentives to small and medium-scale enterprises (SMEs) that use its mobile application during the Harbignas national wholesale shopping days.
Among the incentives, the company is offering discounts and free shipment for wholesalers that apply for working capital and purchase inventory during the special shopping event on Oct. 10, Nov. 11 and Dec. 12.
“We are hosting Harbignas to provide benefits such as discounts and cashbacks to SME wholesalers that can shop for their business needs via Ralali as much as they want during the remaining two dates, Ralali’s vice president of marketing Jessica Carla said at a press briefing in Jakarta on Monday.
Our main objective as a B2B e-commerce platform is not to maximize profits but to introduce the convenience of online shopping to the many SMEs that are still not familiar with digital technology,” she added.
According to Communications and Information Ministry data, there are currently 63 million SMEs in Indonesia. Of the total, only 3.97 million SMEs use online e-commerce platforms for purposes such as inventory and raw material purchasing and financing.
“We are targeting to have 1 million SMEs conduct transactions via our digital platforms by the end of this year,” Ralali’s vice president of commercial and partnerships Alvin Aulia Akbar said at the same event.
According to Alvin, 75 percent of Ralali users are clothing, computer and gadget and neighborhood grocery kiosks. A further 9.5 percent are restaurants, cafes and catering providers, and 4.5 percent are automotive dealerships and workshops.
“Through Ralali.com or our mobile app, we provide a digital ecosystem for SMEs in a number of industries that certainly need online convenience, such as the culinary or automotive sectors. By completing a transaction, a wholesaler is automatically eligible to apply for a loan as well,” said Alvin.
Since its establishment in 2013, Ralali has served over 14,000 suppliers and overseen 300,000 transactions of mainly wholesale products.
Ralali plans to host Harbignas in other cities such as Bandung, West Java; Yogyakarta, Semarang, Central Java; and Surabaya, East Java, on Dec. 12. (bry)
Source: https://www.thejakartapost.com/news/2019/10/30/b2b-marketplace-ralali-lures-smes-to-embrace-e-commerce.html