Thailand: Ad spending set to grow 3.5% in 2018
Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI). The girl group BNK 48, Love Destiny, Wife 2018, the World Cup and Asean Games have propelled the advertising business. MI […]
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