Vietnamese consumers shop fast-moving consumer goods less often: Kantar Worldpanel
The Hanoitimes – Because of the busy schedule, people have a tendency to shop less often for fast-moving consumer goods (FMCG), resulting in fewer shopping occasions for categories and brands to be picked up off the shelf, according to Kantar Worldpanel. Normally, the biggest challenge to FMCG growth is consumers’ rapidly changing needs and expectations, but […]
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