Thailand: Nielsen puts spotlight on online trends
Streaming, smart connected devices, authentic content, influencers and “shoppertainment” are among the key trends for Thai consumers to monitor this year, says data analytics firm Nielsen Thailand. “Thais will continue to watch streaming content in 2023, with 57% using video-on-demand in 2022, an increase of 97% from 2019,” said Aaron Rigby, managing director of Nielsen Thailand. Ad-based […]
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