Thailand: Brands urged to exploit ‘silver shoppers’
Brands need to pay more attention to senior citizens as this group has high purchasing power and is open to new products, according to Wunderman Thompson Thailand, a marketing communications agency. The company’s “Thailand Forgotten Shopper 2021” study gauged 350 Thai respondents aged 45-65. The study is part of Wunderman’s “Future Shopper 2021”, a global commerce […]
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