Thailand: Digital media spending predicted to increase 11% in 2021
Despite the economic slowdown, digital media spending is expected to surge 11% this year to 23.3 billion baht, with e-commerce platforms at the forefront of the outlay, according to GroupM, a media investment firm. “Although the pandemic caused budget constraints, brands continue to spend on digital media to boost their sales opportunities,” Siwat Chawareewong, chief […]
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