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Thailand: Meta and TAT offer new vision of tourism

Facebook parent Meta has joined forces with the Tourism Authority of Thailand (TAT) to introduce “Rediscover Thailand”, which features augmented reality (AR) experiences for the country’s tourist attractions. According to Meta, Thailand is one of the top 10 countries in terms of number of active Meta Spark AR creators. “The metaverse is the next evolution of […]

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Thailand’s digital GDP skyrockets to B2tn in 2021

Thailand’s digital GDP reached 2 trillion baht in 2021 after posting year-on-year growth of 14.1%, according to a study by the Office of the National Digital Economy and Society Commission (ONDE). The increase was attributed to Covid-19 infections easing and a partial economic recovery, supported by the return of the production of digital products and services, […]

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Baht set for relief as Thai current-account turns surplus

A better-than-expected rebound in foreign tourist arrivals, lower oil prices and sliding shipping costs are brightening the outlook for Thailand’s current account, potentially offering a reprieve for the nation’s currency trading near a 16-year low. Southeast Asia’s second-largest economy posted a surprise current-account surplus in September and with tourist arrivals gathering pace, the broadest measure […]

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Thailand: TAT predicts 18m foreign arrivals in 2023

Tourism leaders are projecting 18 million foreign arrivals in 2023 while holding out little hope the Chinese market will return anytime soon, says the Tourism Authority of Thailand (TAT). “Under the base case scenario, Thailand should have 18 million foreign tourists, of which 72% or around 13 million would come from short-haul markets, contributing 598 billion […]

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Thailand: Exports facing slower growth in 2023

Thai exports are expected to grow by 2-5% next year, easing from an expected 8% increase in 2022, according to a trade group. Chaichan Chareonsuk, president of the Thai National Shippers’ Council, attributed next year’s slow growth to the anticipated economic decline of key trading partners such as China, the US, and the EU. The forecast […]

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