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Thailand: Ad spending set to grow 3.5% in 2018

Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI).  The girl group BNK 48, Love Destiny, Wife 2018, the World Cup and Asean Games have propelled the advertising business.  MI […]

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Thailand: Foreign cash declared key to EEC goals

FOREIGN investors and visitors are seen as the key drivers for the economic advancement of the Eastern Economic Corridor (EEC) while also supporting the region’s local communities.  “The EEC, along with the Thailand 4.0 policy, is the key to our business strategy, as it is in line with the digital transformation of our company,” Pierre […]

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Thailand: Rate stands in tighter vote

The Bank of Thailand kept its policy rate unchanged yesterday, but the close vote of 4-3 added to the likelihood of the first rate hike in more than seven years at 2019’s final meeting in December.  Four members of the Monetary Policy Committee (MPC) voted to hold the rate steady at 1.50%, while three voted for […]

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Thailand: New tourist draws added

In addition to the visa fee waivers approved last week, the cabinet on Tuesday approved more measures to lure foreign visitors. The measures include double-entry visas for six months and special discounts at Thai malls under the “Amazing Thailand Grand Sale: Passport Privileges” campaign, running from Nov 15 to Jan 15, 2019. The measures aim […]

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