Singapore: SIA pushes on with reforms, ties up with Alibaba and works on brand overhaul
AMID its ongoing transformation programme, Singapore Airlines (SIA) is turning its focus to a branding makeover, while seeking to sharpen its digital capabilities by partnering with e-commerce giant Alibaba. According to a 23-page Request for Information (RFI) seen by The Business Times, the airline is carrying out a tender to bring onboard a creative agency […]
Read More