Thailand
Thailand: Tourism prospects opaque
The tourism sector may have to wait until 2022 to see “normal” revenue, described as 80% of the pre-pandemic level, as major markets are reluctant to ease travel measures unless there is distribution of a successful vaccine, says the Tourism Authority of Thailand (TAT).
TAT governor Yuthasak Supasorn said prospects in 2021 remain opaque as there are many unpredictable factors, particularly as infections ravage many countries, meaning even more stringent travel restrictions.
The World Tourism Organization predicted a rebound in international tourism is likely by the third quarter of 2021 or in 2022, and the TAT has a similar outlook after hearing from the main target nations of Thai tourism that they will encourage domestic tourism instead.
Mass outbound trips are not likely to happen before their populations get vaccinated.
He said the meeting between Yang Xin, charge d’affaires at the Chinese embassy, and Tourism and Sports Minister Phiphat Ratchakitprakarn this week offered a clue to the tourism outlook next year.
Visitors from China, who made up roughly 10 million, or 25% of the foreign arrivals in 2019, are unlikely to travel en masse to Thailand as long as there’s no proven track record of a vaccine.
Thailand may start to see a moderate number of international guests in the second or third quarter next year from long-haul markets as summer approaches, which some consider a lower-risk season for virus spread, said Mr Yuthasak.
He said although there is good news about vaccine development, it may take all of next year to produce, distribute globally and more importantly, revive people’s confidence in travelling.
“We set 2021 as a year of adjustment before seeing a leap in 2022. We forecast Thailand will achieve 2.5 trillion baht in tourism revenue in 2022, or 80-90% of 2019, which recorded 3 trillion baht,” said Mr Yuthasak.
The challenge for Thai tourism is to push average spending per trip to 50,000-60,000 baht after the pandemic eases, the same level as before the outbreak, he said.
Mr Yuthasak said international tourism will likely need two years to recover, including outbound Thai travel.
“There will be more pent-up demand by 2022, but in the early stages we have to accept the volume will not be as high as before the pandemic,” he said. Thailand should largely depend on domestic tourism next year, said Mr Yuthasak.
The government is considering extending a stimulus package for local travellers. The “We travel together” campaign, which subsidises 40% of hotel expenditure and airfares, is likely to be extended to Songkran in April.
There are 1.15 million room nights available for redemption from the 5 million granted for this scheme.
The TAT expects the allotment will be fully used within this year, one month earlier than its deadline on Jan 31.
Source: https://www.bangkokpost.com/business/2026175/tourism-prospects-opaque