Thailand: Lazada committed to ‘mega’ campaigns
E-commerce platform Lazada is committed to investing in its “mega shopping campaigns” to stimulate purchases amid economic headwinds, while pursuing offline entertainment activities to engage with high-spending groups, particularly Gen Z. According to the firm, Thailand’s online business-to-customer (B2C) segment is expected to make up 16% of the total retail market by 2025, up from 8% […]
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