Festive sales driven by in-home consumption due to pandemic: NielsenIQ
MALAYSIA and Vietnam are the two top festive spenders this year within South-east Asia, with sales value growth in Malaysia up a whopping 32 per cent. Vietnam follows with a 15 per cent growth. Unsurprisingly, China is up by 33 per cent, with strong consumer spending on fast moving consumer goods such as food, beverages, […]
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