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Thailand: Value of e-commerce forecast to hit B4tn

The value of Thailand’s e-commerce is expected to grow 6.1% to 4 trillion baht this year, crucially driven by businesses that are sharpening their focus on the business-to-customer (B2C) model in the wake of the pandemic, according to the Electronic Transactions Development Agency (ETDA). The ETDA indicated that the direct-to-customer (DTC) approach is now a […]

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