Thailand: Direct-to-consumer format poised for growth next year
The direct-to-consumer model is expected to gather steam next year as a new approach for brands to reach customers directly without relying on retailers or the e-marketplace, says Songpol Shanmatkit, chief executive of SET-listed TV Direct, a home shopping operator. Mr Songpol said retail shops are burdened by rental space fees amid the sluggish economy. […]
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