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Thailand: Lagging e-commerce spending inches up

E-commerce spending in Thailand has inched higher, but is still lower than the global average. Thailand’s average e-commerce spending per user for consumer goods is US$248 (7,782 baht), compared with the global median of $833 (26,141 baht), according to a study by social media management platform Hootsuite and global agency We Are Social. Some 52% […]

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Thailand ‘on digital transformation fast track’

By 2021, digital transformation will add an estimated US$9 billion (Bt282 billion) to Thailand’s GDP and increase the growth rate by 0.4 per cent annually, according to a business study released on Tuesday. The research, “Unlocking the Economic Impact of Digital Transformation in Asia-Pacific”, was produced by Microsoft in partnership with IDC Asia/Pacific. The study […]

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