Thailand: Salesforce sees potential in country’s digital economy

Salesforce, a global provider of customer relationship management services, is setting up a local office in Thailand and collaborating with the Digital Economy Promotion Agency (Depa) to build a digital workforce.

“Thailand is the second country in Asean where Salesforce has established a local office apart from Singapore, as the company sees the potential of the country’s digital economy” Kittipong Asawapichayon, area vice-president and managing director at Salesforce Thailand, said via a virtual news conference.

“This is the right time to do it as the pandemic has accelerated digital transformation faster, which has brought out a massive opportunity,” he said.

Citing a study by market research company IDC, he said Salesforce and its ecosystem of partners in Thailand will create 31,200 new jobs and 55.1 billion baht in new business revenue by 2026.

He said the study also shows that Salesforce is driving strong growth for its partner ecosystem in Thailand, which will make US$6.28 (around 207.4 baht) for every $1 Salesforce makes locally by 2026.

Apart from increasing local staff in Thailand, strengthening partnerships and expanding health cloud services, the company has rolled out the “Salesforce Depa Career Kickstarter” programme in collaboration with Depa to equip at least 100 Thai workers with future skills and prepare them for jobs under the Salesforce ecosystem.

Trailhead, Salesforce’s free online learning platform, and its Trailblazer Community, which accelerates this learning via peer-to-peer knowledge sharing and support, empowers anyone to learn digital skills for the growing Salesforce economy, Mr Kittipong said.

According to him, digital transformation, remote work and contactless customer engagement are more prevalent, which has pushed companies to adopt new solutions, such as cloud-related technologies, to thrive in the new environment.

Reskilling is now a worldwide priority as economies and companies rethink their strategies to emerge stronger from the pandemic, he said.

“The collaboration is not only offering talent access to new technology and career opportunities, but also paving the pathway to new jobs and professions in Thailand as companies rethink their digital strategy and the need for personal with digital capabilities also increases,” said Ratthasart Korrasud, senior executive vice-president and chief operations officer of Depa.

He said digital skills are crucial in driving the digital economy.

From 2020-2024, some 176,000 personnel are needed for 12 new S-curve industries, but the country only sees 17,000 graduates in the engineering and tech fields every year.