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iPhone contributes huge revenue to Vietnamese tech retailers
iPhone is in the group of smartphones that bring in the highest revenue for Vietnamese retailers.
Of the 10 smartphones that brought in the highest revenue for FPT Shop in 2021, eight were iPhones. Apple’s best-selling phones consist of models in all segments, from iPhone 11 to 12 and 13, and the more affordable iPhone XR launched three years ago.
With prices from 28 million VND or more, iPhone 12 Pro Max and iPhone 13 Pro Max with different memory versions are among the smartphones that contributed the most money to FPT Shop.
At the end of October, on the first day of sale of the iPhone 13 series, the entire FPT Shop chain delivered 5,000 units, earning nearly 200 billion VND. During the deposit period, nearly 40,000 units were registered within a week. Thus, in the last few months of the year, Apple’s new iPhone line could bring in at least 1,600 billion VND of revenue for FPT Shop.
Seeing the huge revenue from iPhone and Apple products, many retailers have opened chains that only sell Apple products.
Most recently, a medium-sized retail chain opened iLuxe stores, which are expected to be tested in Ho Chi Minh City, Hanoi, and Da Nang.
Earlier, Mobile World launched four TopZone stores in Ho Chi Minh City. After that, more stores specializing in Apple products opened in four southern provinces. The chain plans to develop a total of 60 TopZone stores in the first quarter of 2022.
In November alone, the four TopZone stores of Mobile World brought in more than 110 billion VND, equivalent to an average revenue of more than 25 billion VND/store/month and exceeding their initial expectations.
When the opening effects ended, Mobile World estimates that TopZone’s monthly revenue reached 8-10 billion VND/store. If compared with the average revenue of each store of Mobile World/Dien May Xanh of about 2.5 billion VND/store/month, the revenue of stores with Apple products is worth the investment.
Besides the newly opened stores mentioned above, those that only sell Apple products as iDigi and F.Studio have been on the market for a long time. In mid-2021, ShopDunk entered the market and opened stores in Hanoi and Ho Chi Minh City. To date, ShopDunk stores that only sell Apple numbers six stores.
The model of TopZone and ShopDunk is called Apple Mono Store, designed according to global Apple standards, only selling Apple products.
It is expected that in the near future, chains such as CellphoneS, Minh Tuan Mobile will also open Apple Mono Stores.
Hai Dang
Source: https://vietnamnet.vn/en/business/iphone-contributes-huge-revenue-to-vietnamese-tech-retailers-806274.html