Cambodia: SMEs, consumers gain from e-commerce platform
The business-to-business-to-customer (B2B2C) e-commerce platform has gained support from local small and medium enterprises and consumers ever since it was launched in April this year.
Penn Sovicheat, Under-secretary of state and spokesman at the Ministry of Commerce, said on Monday transactions at the e-commerce platform via CambodiaTrade.com have remarkably increased.
“The trading activities of CambodiaTrade are going well between sellers and buyers and the connection with payment and delivery services,” he said.
The Ministry launched in April the country’s first B2B2C e-commerce platform with an aim to help small and medium enterprises (SMEs) to sell their products in domestic as well as cross-border markets.
CambodiaTrade is an e-commerce marketplace, located at CambodiaTrade.com, and operated by the Ministry of Commerce. The marketplace has been developed with financial support from the Enhanced Integrated Framework under the Go4eCAM project with the objective of realizing the benefits of e-commerce for SMEs.
CambodiaTrade B2B2C marketplace platform will increase economic opportunities for SMEs. Through the marketplace, Cambodian consumers and SMEs will have more options for buying and selling Cambodian products.
Prak Sothy, one of the local SMEs displaying products on the e-commerce platform, said he has seen his sales increase since joining the platform. “Many customers now know and support products, and in the last few months, the number of customers has increased by about 25 percent,” Sothy said.
To date, 144 Cambodian SMEs have been allowed to display around 1,300 products on the marketplace. Of this, more than half of enterprises are from provinces and women-owned businesses.