Lazada launch cross-border selling for Malaysia-Singapore

• Apr 20, 2018

KUALA LUMPUR:  Regional e-commerce platform Lazada launched its pilot service which enables over 100 Lazada sellers in Malaysia will begin marketing their products to buyers in Singapore.

Through the Digital Free Trade Zone (DFTZ), sellers will enjoy a one-stop solution with more efficient cargo clearance and goods and services tax (GST) exemptions, and overall, export processes that are quick and hassle-free.

 “This is a significant milestone in Southeast Asian e-commerce, one we are proud to lead,” said Hans-Peter Ressel, Lazada Group Chief International Officer in a statement. 

“We see huge potential for expanding trade across Southeast Asia and are working hard to make it happen,

 In this pilot phase, over 50,000 products from various categories namely Fashion, Health & Beauty, Home & Lifestyle, Sports & Travel and more will be made available to Lazada Singapore shoppers.

 These also include items from iconic Malaysian brands like Carlo Rino, Pensonic and Swan which will provide Malaysian brands increased visibility and representation in today’s global marketplace.

 This is a significant boost for online trade, allowing Malaysian small and medium enterprise owners to expand overseas, reaching out to new customers among Singapore’s population of 6 million. 

The kick-off today is strategically timed to precede Lazada’s annual birthday campaign, taking place from 24 to 26 April in Singapore.

As for Malaysia, the 6th birthday campaign will take place from 25 to 27 April. During this period, a spike in consumer interest and transactions are expected, owing to a continuous stream of promotions and giveaways.

Source: https://www.nst.com.my/business/2018/04/359190/lazada-launch-cross-border-selling-malaysia-singapore