Shampoo is big business in Indonesian haircare market
SHAMPOO sales alone made up half of Indonesia’s 17.3 trillion rupiah (US$1.2 billion) haircare product market in 2019. And shampoo products are tipped to hit their peak market share in Indonesian by 2024, when the haircare market could be worth 25 trillion rupiah in all. Indonesians’ per capita consumption of shampoo products was higher than […]
Read More