Thailand
Cambodia: Rice brand has yet to stick
Cambodia: Rice brand has yet to stick
Thu, 21 July 2016 – The private sector?s campaign to develop a single recognisable umbrella brand for Cambodia?s premium varieties of fragrant rice looks increasingly tenuous after a government body voiced objections to the name selected, and argued instead that the country should market each variety of rice under its own individual brand name.
The Cambodian Rice Federation (CRF) selected the name ?Angkor Malis? as the official umbrella brand in May after consultations with market experts and the various stakeholders. The brand name ? which covers the somali, phka romduol, phka romeat and jasmine varieties of fragrant rice ? was submitted to the Ministry of Commerce for trademark approval last month in an effort to build a single recognisable brand that would strengthen the international marketing efforts of Cambodia?s premium fragrant rice. Read More?