Thailand
Brunei: Fresh new look aims better service
ONLINE food delivery service foodpanda Brunei recently unveiled a fresh new look to its brand.
The new look was revealed during a press conference at foodpanda Brunei’s office led by its Sales and Marketing Manager Nabil bin Ibrahim.
It was explained yesterday that foodpanda “is getting a fresh new look across its markets, offering its customers a new visual identity to accompany its renowned service standards and vision to deliver good food to people every day”.
“The brand’s enhanced look and feel is set to create value and impact in the fast-growing food delivery industry, specifically with its new outstanding pink colour.”
The panda, an iconic brand symbol, will remain at the forefront, but has been tweaked into a rounder, more modern version. The use of a simplified shape in terms of colour and line weight has also come into place, while keeping the friendliness and enhancing the memorability of the logo.
The font has also been updated to be more contemporary, in line with the brand’s new direction.
Shared in a press release is a comment from Julian Dames, Global CMO at foodpanda, who said, “We are very excited to deploy our refreshed brand image and spread our new signature pink colour across our markets. This marks the beginning of a new era and enables us to further stand out in the streets of the cities we cover.”
The foodpanda app and websites are introducing an improved user-friendly interface and design, as well as several new features. Customers will now be able to receive dynamic delivery times which take into account dish preparation, rider availability and time to reach their desired location, down to the last minute.
In addition, foodpanda has also introduced a live tracking feature, which will allow customers to watch in real time, as their orders make their way from their favourite restaurants right to their doorstep.
The rider equipment and in-restaurant material will also incorporate the new design and logo without any service quality changes for customers or partner restaurants.
As Dames added, “We took the refreshed design as an opportunity to improve our visibility and also provide even more safety to the riders. Not only are the uniforms eye-catching with the pink colour, but rider jackets are also lightweight and water resistant.
“We have also added reflective material in different parts of the rider uniform that will be more noticeable to others on the road. This combination of style and safety will ensure being noticed on the street, and will allow riders to enjoy wearing them while staying safe.”
Speaking during the press conferece, Nabil said, “It’s a global rebranding. It’s a more refreshing look.”
He shared that due to growing demand foodpanda Brunei now has doubled its fleet to have more than 30 riders. “They are 100 per cent locals,” he said. “Most of them are women.”
Responding to a question regarding foodpanda Brunei’s sales, he said, “We’re increasing 10 per cent every month. That’s why we doubled our fleet, because of the demand.”
On what is next for them going forward, he said, “The main thing has always been improving our service.”
In Brunei, foodpanda has now partnered with more than 80 restaurants. Globally, since its creation, foodpanda has grown to more than 27,000 partner restaurants in more than 190 cities across 12 Asian and Central European countries.
Source: http://borneobulletin.com.bn/fresh-new-look-aims-better-service/