Vinamilk maintains at the lead in the ranking with a brand value estimated at US$2.24 billion. 

Military-run telecom giant Viettel ranks second with more than US$2.16 billion, Forbes Vietnam’s Top 50 Brands report has shown.

Sabeco, Vietnam’s biggest brewer, takes the third place with a brand value of US$486 million.
 

Vinamilk

The remaining seven in the list include real estate developer Vinhomes, food giant Masan Consumer, telecommunications providers of MobiFone and VinaPhone, state-owned Vietcombank, private IT giant FPT, and mall operator Vincom Retail.

Among the 10 leading brands, Viettel posted the biggest increase in brand value, from nearly US$1.4 billion last year to US$2.16 billion this year. 

Meanwhile, the value of Vietnam’s 50 most valuable brands reached more than US$9.3 billion, rising 13% from a similar list last year.

There are 20 brands having a value worth at least US$100 million each. 
 

Viettel

In terms of sector, food and beverage continued to dominate the list with 10 representatives. Supporting industries, including agriculture, securities, tourism, and accommodation services had only one representative each.

Forbes Vietnam said it used the method that its parent magazine in the US uses to calculate a brand’s contribution to business performance, VnExpress reported.

After selecting a preliminary list of 100 companies with the highest brand recognition, product coverage and consumer awareness, Forbes calculated earnings before interest and taxes (EBIT) then determined the contribution by the company’s intangible assets in certain industry. 

Forbes used data from companies’ balance sheets which were either published by their own or through independent financial sources. 

The brand’s value was based on price-to-earnings ratio (P/E) within a certain sector or a comparison with listed companies of the same industry (for unlisted companies).