Go-Jek’s strategy is to combine the world-class technology developed by Go-Jek, with the in-depth market knowledge and expertise of the local teams, to create local businesses that really understand consumers, Go-Jek CEO and founder Nadiem Makarim told Nikkei.

Makarim believed that these in-country teams have the knowledge and experience to make the businesses in Vietnam and Thailand a huge success.

According to Nguyen Vu Duc, CEO and co-founder of Go Viet, the company is expected to meet the travel demand of the Vietnamese customers and provide a stable income for tens of thousands of drivers in the local market through advanced technology, which is tailor-made for the Vietnam’s market.

With the aim of becoming the largest multi-service platform in Vietnam, Go-Viet will start with the service of transport and goods delivery first, then food delivery, e-payment and other services, Duc added.

In May, Go-Jek announced its decision to invest about US$500 million to move into four new markets in Vietnam, Thailand, Singapore and the Philippines. 

The company is expected to provide technological support and expertise to local founding teams in each of the four markets, while those local companies would determine their own brands and identities. 

The company’s services are used in 50 cities across Indonesia and it is backed by well-known investors like Singapore’s Temasek Holdings and Chinese tech giant Tencent.