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E-wallet market in Vietnam estimated to reach 50 million users by 2024
The modern e-wallet market in Viet Nam is surging and is expected to reach 50 million active users by July 2024, experts said.
The modern e-wallet market in Viet Nam is surging and is expected to reach 50 million active users by July 2024, experts said.
In a report, Robocash Group said: “the modern e-wallet market in Viet Nam is booming with 90 per cent of the market falling on three wallets: Momo, Moca and ZaloPay.”
The country is seeing tough competition, given that there are 40 electronic wallets in operation, the report said.
Robocash Group estimates that by July 2024, the e-wallet market will have 50 million active users, 100 million by May 2026, and 150 million by July 2030.
In addition to the already mentioned wallets, there are three other major competitors including ShopeePay (AirPay), ViettelPay and VNPT Pay. The top six already account for 99 per cent of the market.
According to a Decision Lab study, at the end of 2021, 56 per cent of the Vietnamese population that had an e-wallet use Momo. The portion is 17 per cent for Shopee Pay, 14 per cent for Zalo Pay, 8 per cent for ViettelPay, 2 per cent for Moca and 1 per cent for VNPT Pay.
Robocash analysts observed that over the past four years, the number of active users has increased by an impressive 330 per cent, from 12.3 million to 41.3 million.
About 57 per cent of the country’s adult population actively uses e-wallets, in contrast to just 14 per cent at the end of 2018, which is considered significant penetration.
The Vietnamese e-wallet market can compete with traditional or digital banking, Robocash said, adding that the current six super apps mentioned above have unlimited potential to attract new customers not only within Vietnam itself, but also beyond its borders.
By July 2030, the market share of active users will likely be distributed as follows: Momo 47.3 per cent, ViettelPay 30.2 per cent, ZaloPay 16.5 per cent, VNPT Pay 5.6 per cent, Moca 0.4 per cent. — VNS