Alongkorn Ponlaboot, an adviser to the ministry, said that though it took nine hours to sell the first lot of 20 tonnes of durian, the second lot of 25 tonnes was snapped up in 45 minutes via the platform.

He said the project was a cooperation between the Agriculture and Cooperatives and Commerce Ministries as well as agricultural cooperatives.

“Farmers and cooperatives will now be able to sell durian at a higher price thanks to the platform, which allows farmers to access buyers directly,” he said.