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Thailand: Bluebik outlines digital growth strategies
Cybersecurity, consumer generation consideration, new business models and technology adoption through partnership are the key priority for digital transformation amid the pandemic, says Bluebik Group, a local tech consulting firm.
“Many companies are gearing up for digital transformation fuelled by the pandemic amid volatile and uncertain situations,” Pochara Arayakarnkul, chief executive of Bluebik, told the Bangkok Post.
Cybersecurity is one of the first priority items as businesses are pivoting towards digital operations, he said.
Following the emergence of the pandemic, the online food delivery industry has grown four times but at the same time cyberattacks have surged five times globally, he said.
He said more major data leak cases are likely to happen in years to come.
“Cybersecurity is a key investment to safeguard business and companies’ reputations,” said Mr Pochara.
The second trend concerns generations of customers. Gen Z is an attractive target as it plays an influential role in the social network.
“They grow fast in work and are willing to take investment risks,” said Mr Pochara, adding brands should focus on Gen Z.
Generation X is also known for being big spenders while baby boomers are increasingly engaged in digital services. Businesses need to find the right strategies according to customer generations, he noted.
The third priority concerns the exploration of new business models and scaling business through technology.
Companies may need to be engaged in digital platforms that can help them reach mass users.
These days, they may find it difficult to recruit new talent due to the ageing society and young people’s desire to work as freelancers, he said. Accordingly, firms may need to scale up the use of automation, robotic process automation as well as artificial intelligence (AI).
Another key approach is to find the right partners to strengthen technology capability, Mr Pochara said.
Those in retail, property and banking can also work across sectors through partnerships and invest in deep tech startups, he said.
Technological convergence through AI, cloud, 5G and the Internet of Things, can generate new business models and open the door for new opportunities.
For example, he said, augmented reality and virtual reality can be applied to telemedicine and telesurgery.
According to Mr Pochara, Thailand should have its own digital platforms and startups should be supported with incentives to boost their competitiveness amid tough competition.
Source: https://www.bangkokpost.com/business/2064823/bluebik-outlines-digital-growth-strategies