Grab Launches GrabAds, Myanmar’s First Digital Display Advertising Service in Grab Taxi

• Nov 23, 2020

In collaboration with MCI, a local advertising technology company, Grab Myanmar, a leading high-tech ride-hailing service in Southeast Asia and Myanmar has announced the launch of  GrabAds, a digital display advertising service, which enables private companies and corporations to place advertisements on Grab Taxis. The service will launch in November.

The advertisement service will show product information and product launching events of the clients in real-time on the tablets installed on the Grab Taxis to riders during the ride. The service also transforms the taxi into a mobile store where customers can test use and purchase new products while clients can display their brand logos inside the car and their advertisement on the tablets.

Through the ad campaign, passengers riding Grab Taxi will be able to learn more about the high-quality brands and products as well as their special promotion programs.

Grab, employing its information sources, domestic market studies, and strong Online-to-Offline (O2O) standing, will innovatively connect products to consumers allowing clients to easily analyze the target customer category for its products.

“The service will truly benefit the products thanks to high-tech advertising services such as Campaign Management Tools, which allow clients to manage the campaign in real-time while reaching the target effectively for the campaign,” said Ko Kaung Myat Hlaing, Commercial Director of MCI.

Source: https://mmbiztoday.com/grab-launches-grabads-myanmars-first-digital-display-advertising-service-in-grab-taxi/