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HOW HAS COVID-19 IMPACTED VIETNAMESE CONSUMERS?

APPEARING AT THE END OF 2019, THE NEW CORONAVIRUS (COVID-19) HAS SPREAD RAPIDLY AROUND THE WORLD. AND LIKE CONSUMERS IN MANY OTHER MARKETS, VIETNAMESE CONSUMERS ARE CONCERNED ABOUT THE OUTBREAK, RESULTING IN A SIGNIFICANT IMPACT TO THEIR LIVING AND CONSUMPTION HABITS. Therefore, Nielsen Vietnam, in conjunction with Infocus Mekong Mobile Panel, conducted a survey to […]

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Vietnam consumer trend 2019 – Asia Plus Inc.

Vietnam is one of the world’s top economic performers when registering a 7% annual GDP growth rate in 2018. With the country’s macroeconomic stability, fast growing domestic consumer demand, competitive labor cost together with strengthening external trades, Vietnam will remain an attractive destination for business. This report explores Vietnam’s latest consumer trends in important sectors […]

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