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Thai start-up GET ties up with Indonesia’s Go-Jek

GET, an on-demand multi-service platform supported by the Indonesian Unicorn start-up Go-Jek, was officially launched in Bangkok yesterday after a two-month trial.

Over the trial period, GET completed 2 million transactions covering 80 per cent of Bangkok and aims to cover the entire city soon. 

Pinya Nittayakasetwat, co-founder and chief executive officer of GET, said the platform was designed as a lifestyle app and was among the first to introduce services such as GET Win (a motorcycle taxi booking service), GET Delivery (courier service) and GET Food for food deliveries. 

He added that GET’s mission was the same as that of Go-Jek – using technology to create an impact on people. 

Since being launched in Indonesia in 2015, the Go-Jek app has been downloaded more than 130 million times, has over 1.3 million drivers and over 400,000 small- and medium-enterprises (SMEs) have joined the platform. Go-Jek offers 19 services, ranging from transport, food delivery, grocery shopping and massage to housecleaning and logistics. 

It also has e-money and loyalty programs.

Go-Jek’s motorcycle-taxi hailing service app is widely used in Vietnam and Singapore while its e-wallet app is popular in the Philippines. Go-Jek motorcycle-taxi hailing service is not available in the Philippines 

“We aim to create a similar impact here in Thailand,” Pinya said.

GET is funded by Go-Jek with an undisclosed amount of investment. 

“We are a Thai brand with local insight, world-class technology and social impact. We spent 2018 to study and understand motorcycle drivers, and aim to have an impact in terms of price, service and ease of use. We also aim to boost jobs and income for drivers, giving them life security and building a strong community. For SMEs, we aim to increase their transactions, expand the consumer base and educate them on e-business,” he added. 

In the near future, GET plans to launch a wallet service, including wallets for drivers and users, as well as a digital payment platform, Pinya said, adding that motorcycle drivers can get a job with GET within an hour. 

Pinya went on to say that he initially wanted to build a small start-up locally, but when he met Go-Jek creators in Indonesia, he realised that they had the same mission – hence the collaboration. 

Nadiem Makarim, Go-Jek’s founder and group CEO, said the collaboration was good because people in Thailand and Indonesia had similar lifestyles – people in both countries used motorcycle taxis, both countries have a large demand for food-delivery services and both Indonesians and Thais have a similar mindset. 

 “We are serious in driving market growth and becoming a top choice for people. We hope to see success in Thailand in the next six months,” he said. 

Pinya said the Go-Jek and GET architecture is designed to become a super app that offers people convenience in their daily lives, adding that over 10,000 motorcycle drivers have registered with GET so far. 

“We will work with the authorities to make the services offered more efficient. We have been negotiating with state authorities to make GET legal here,” he said. “In Thailand, market penetration of ride-hailing services is in single digits. It is still a blue ocean, even though there are some competitors. We want to expand our ride-hailing service across Thailand and make life easier for people.” 

Source: http://www.nationmultimedia.com/detail/Corporate/30364922