87% of Malaysia consumers want a better online experience from banking services providers – Capco Bank of the Future survey
Three-quarters (74%) of respondents would find an app that gave better visibility of all their financial products and provided personalized insights ‘very’ or ‘extremely’ attractive
KUALA LUMPUR, Malaysia, Dec. 2, 2022 /PRNewswire/ — Confidence in digital banking is rising in Malaysia but consumers want a better online experience and more personalized offerings, according to the new Asia-Pacific focused Bank of the Future survey from Capco, the global technology and management consultancy.
Capco surveyed 999 consumers in Malaysia with a focus on Kuala Lumpur (46% of respondents) and selected urban areas to gauge their attitudes to banking services at a time of rapid change in the retail banking industry. The findings form part of a larger survey of nearly 5,000 consumers across five key markets in the Asia-Pacific region.
Asked to identify areas where banks should focus to deliver a better online experience, Malaysia respondents selected mobile apps (61%), easy and clear navigation (60%) and money transfers (60%).
Banking services that are more tailored to customers’ individual needs also emerged as a key regional theme in the survey. Almost seven in 10 (68%) Malaysian respondents said they would at least consider sharing the personal data required to facilitate such enhanced personalization, including 28% who said they would ‘definitely’ share such data.
Of those willing to share their data, respondents said they would allow access to location data (47%), life event data (46%), and health test data (41%). There was more reticence around wearables data (33% of respondents) and social media data (32%), and the least popular choice was data from other bank accounts (22%).
Key themes to emerge from the Malaysia survey include:
1. Malaysian respondents are concerned about sustainability – 39% said the sustainability credentials of banking services such as their stance on climate action are ‘extremely important’, a markedly higher percentage than those responding to our Hong Kong survey (27% of respondents), for instance, though lower than in Thailand (52%).
2. Rising confidence in digital banking over the last two years – 78% of Malaysia respondents said their confidence in mobile and digital banking services has increased over the last two years, including 28% who said they were ‘significantly more confident’. Three-quarters (75%) of respondents now use mobile apps to access banking services, underlining the degree to which the future of banking services is digital. Other digital channels surveyed included desktop/laptop (59%) and wearables (9%); non-digital channels included branches (41%), phone (41%) and mail (15%).
3. Consumers are open to the idea of banking services in the metaverse – 30% of respondents were ‘definitely’ interested in buying banking services via the still emerging metaverse. The metaverse, which has the potential to be a significant banking channel over the next decade, is a more attractive option for the younger age groups surveyed, with the percentage of respondents stating a ‘definite’ interest increasing to 37% among 25-34 year olds.
Paul Sommerin, Partner and APAC Head of Digital & Technology at Capco, said: “Our survey indicates that bank customers are looking for intuitive, transparent and frictionless digital experiences. Malaysian consumers are willing to consider sharing various kinds of data to unlock personalized products and services that align with their individual needs and values. Banks have an opportunity to reimagine their role in customers’ daily lives, and in particular explore how hyper-personalization can more effectively align banking services within customers’ lifestyles in order to address their ambitions and anxieties.”
James Arnett, APAC Managing Partner at Capco, said: “Retail banking services across Asia-Pacific are undergoing a seismic transformation. Digital-savvy, mobile-oriented consumers are playing a key role in reshaping banks’ priorities and the wider banking ecosystem. New technologies are granting consumers unprecedented freedom to pick and choose how they engage with their bank(s), access more personalized services, and see a more complete single view of all their finances. As incumbent banks and their competitors aim to support consumers’ personal and lifestyle ambitions, our survey findings throw new light on the priorities that will define the Bank of the Future.”